Automate Contact Enrichment for Sales Reps

CRMs are supposed to be your single source of truth. But for most RevOps teams, they’re a mess of half-enriched leads, broken syncs, and way too many enrichment workflows duct-taped together behind the scenes.

You’ve got a data provider feeding one source. A Chrome extension adding another. Reps making edits on the fly. And you? You’re left trying to make sense of it all.

It’s no wonder sales efficiency drops, outreach stalls, and pipeline tracking becomes a guessing game.

The RevOps dilemma: Drowning in data, starving for insights.

In today’s B2B landscape, RevOps teams aren’t short on tools. They’re short on trustworthy, usable contact data—and on a process that actually scales.

That’s where contact enrichment for RevOps has to evolve.

The typical enrichment flow looks like this:

• Data platforms push into the CRM (slowly, or poorly)

• Sales reps chase the right contact person manually

• CRM fields get overwritten or ignored

• Outreach is misaligned and pipeline reporting becomes unreliable

Most teams are spending money on contact data enrichment tools—and still wasting time cleaning up after them. This isn’t just inefficient. It’s costing your team time, productivity, and real pipeline.

When reps source their own data, everything breaks.

RevOps builds workflows for scale and control. But the second a rep starts sourcing contact data themselves—everything starts to fall apart.

• They copy numbers from LinkedIn

• Manually type records into the CRM (if at all)

• Push contacts into sequencers without any visibility

• Mark ownership inconsistently—or not at all

It’s not their fault. Reps are trying to move fast. But without a governed, integrated way to access data, they build shadow systems that break everything downstream.

The results?

• CRM pollution

• Misrouted leads

• Inaccurate reports

• Risky compliance exposure

• And wasted hours “cleaning up” a process that should’ve worked from the start

If RevOps doesn’t own the enrichment motion, reps will—and that’s a problem.

What if enrichment didn’t have to break everything?

Imagine this:

• Your reps find their ICP contact directly on LinkedIn

• They click the upcell extension

• That contact is exported directly into your CRM or sales engagement tool

• A verified mobile number is revealed post-export

• Your CRM stays clean, your workflows stay intact, and your team actually connects

That’s contact data enrichment—done right. Built for RevOps. Powered by verified B2B data. Delivered cleanly into your system of record.

upcell is enrichment without the chaos.

Here’s how upcell simplifies your enrichment process:

• No bulk dumps of questionable data

• No overwritten CRM fields

• No hidden logic or black box workflows

• Reps get the contact they need

• RevOps keeps full control over field mapping, visibility, and routing

This isn’t a data bundle. It’s a modular tool that gives you the best signal—verified mobile—and plugs directly into your existing motion.

It gets your reps on the phone with the right person, fast.

upcell doesn’t try to do everything. It does the most important thing better than anyone:

Why this matters for B2B data strategy.

Contact enrichment for RevOps isn’t about “more data.” It’s about:

• Fewer tools doing more work

• Clean mobile data that converts

• Direct workflows that don’t break your CRM

• Data your team actually trusts

And that’s the gap most enrichment platforms never close.

With upcell, RevOps teams don’t have to choose between sales efficiency and CRM hygiene. You get both—cleanly integrated, instantly actionable.