Most teams don’t churn ZoomInfo because they’ve never heard of it. They churn because it no longer does what it was supposed to: help reps have more conversations.
If you’ve used ZoomInfo recently, you probably know the feeling. You log in. You search. You export. But reps aren’t connecting. Pipeline isn’t moving. And RevOps is stuck wondering where the data went sideways.
Let’s break down why that’s happening — and what a modern alternative actually looks like.
Why ZoomInfo’s all-in-one platform still fails to deliver conversations
ZoomInfo started as a data company. Now it’s a bundled platform trying to be everything: your sequencer, your enrichment engine, your intent provider, your AI prospecting tool, your call recording software — the list keeps growing.
But all that bundling comes at a cost. And the biggest one? Data quality.
In trying to be an all-in-one outbound operating system, ZoomInfo has drifted away from what made it valuable in the first place: solid, accurate data. And in sales, if you can’t reach the prospect, it doesn’t matter how many dashboards or automations you’ve got running.
Legit Security transformed their outbound prospecting motion, significantly boosting their call-to-connect rate from 1.8% to 8.4% just by switching to upcell data.
Even with Engage or Workflows or Copilot, reps are stuck dialing into landlines. Connect rates sit below 3%. And no matter how much automation you bolt on top, if the contact data is bad, your funnel stalls before it even starts.
ZoomInfo is too expensive to scale — and too limited to cover your team
Most orgs can’t afford to give every rep a ZoomInfo license. So what happens? You give it to your top reps or enterprise teams, and the rest of the org gets Apollo, Cognism, Seamless.AI — whatever fits what's left in the budget.
Now you’ve got different teams using different tools with completely different data logic — but they’re all pumping records into the same CRM.
The result?
Inconsistent field mapping
Duplicate records
Competing enrichment logic
And a RevOps team trying to glue it all together
High costs lead to limited access — leaving reps stuck with different databases, sometimes blocked from the data they actually need, and no budget left to expand coverage with additional providers.
This isn’t just bad data. It’s bad data with no standard, and it breaks your systems fast. Now you’ve got reps mistrusting CRM data, SDRs building lists outside the system, and leadership losing visibility.
The upcell Chrome extension: a lightweight ZoomInfo alternative built for how reps work
upcell isn’t a “ZoomInfo lite.” It’s not a data platform. It’s not a bundled software suite. And it’s definitely not trying to replace your whole stack.
It’s a different motion entirely.
At the center of upcell is a simple, affordable Chrome extension. It lives in LinkedIn — where your reps already work — and gives them a faster way to export the contacts they want to target. No filters, no fluff, no tab switching.
Here’s what happens when a rep clicks “Export” with upcell:
The rep adds ownership, tags, and personal context — the “why now” details that usually get lost in notebooks or never make it into the CRM
The contact is pushed wherever you want: CRM, spreadsheet, or engagement platform — fully structured and ready to go
The record is enriched exactly how you’ve configured it — with the data providers you trust
That’s it. No platform training. No feature bloat.
Just one clean motion that fits how reps actually prospect.
A flexible, affordable sales model that replaces the ZoomInfo bundle
What makes upcell different isn’t just the extension. It’s the model behind it.
With ZoomInfo, you’re not just paying for data — you’re paying for a full-stack platform that dictates how your sales motion should run. You buy the bundle. You get the sequencing tool, the dialer, the enrichment, the call recording. And you’re locked into one way of doing things — even if it’s not what your team needs.
That’s expensive. And limiting.
It’s why most orgs can only afford to give ZoomInfo access to a portion of their team. The rest get piecemeal tools — Apollo here, Seamless.AI there — and RevOps is left trying to unify it all in the CRM.
upcell flips that logic.
The Chrome extension is lightweight and affordable enough to roll out across your entire sales team — not just your top performers. Everyone gets the same experience, the same workflow, the same output. Reps prospect in LinkedIn, hit “Export,” and the record lands in your CRM or engagement tool — structured, and standardized.
And because you're not burning your budget on unused features or bloated bundles, you actually have room to expand coverage with the tools and providers that fit your needs.
Need verified mobile numbers? Layer it in.
Need regional enrichment in EMEA or APAC? Plug in a provider.
Want to keep ZoomInfo for firmographics or intent signals? No problem — let it enrich records on the backend.
With upcell, every rep gets access. You standardize the motion across your team, keep full control, and still have budget left to layer in any provider — expanding coverage on your terms.
With upcell, you control what data gets layered in, where it comes from, and how it flows into your systems.
You don’t start with a stack. You start with a motion.
Then you build out from there — one layer at a time.
Switching to upcell’s model and standardizing on their extension helped us reduce our annual pipeline generation spend by 33%. More importantly, it gave our global sales team instant access to high-quality data coverage without disrupting their workflow.
– Chris Devlin, Sales Enablement Manager at Harness
That’s what makes upcell a model — not a platform.
It’s modular. Flexible. Scalable.
And far more affordable than anything that tries to do it all.
Ditch the platform bloat. Build a sales motion that actually scales.
If you’re considering alternatives to ZoomInfo, it’s probably not just because of price. It’s because the model doesn’t fit anymore.
You’re stuck paying for more than you use. Your reps are siloed across different tools. Your CRM is inconsistent. And you can’t scale your stack without sacrificing control — or blowing the budget.
upcell isn’t just another data tool. It’s a new way to run outbound.
You start with a simple Chrome extension that meets your reps where they already work. You layer in the data providers you trust. You structure records with tags, context, and ownership — and push them into the CRM your way. No clutter. No bloat. No rigid contracts.
And because it’s affordable, you don’t have to compromise.
You equip every rep. You standardize your process.
And you expand your coverage on your terms — not a vendor’s.
The old model says you have to buy the bundle to get the value.
The upcell model says: build the motion that works, then power it however you want.
It’s not just an alternative.
It’s the smarter way forward.
Most teams don’t churn ZoomInfo because they’ve never heard of it. They churn because it no longer does what it was supposed to: help reps have more conversations.
If you’ve used ZoomInfo recently, you probably know the feeling. You log in. You search. You export. But reps aren’t connecting. Pipeline isn’t moving. And RevOps is stuck wondering where the data went sideways.
Let’s break down why that’s happening — and what a modern alternative actually looks like.
Why ZoomInfo’s all-in-one platform still fails to deliver conversations
ZoomInfo started as a data company. Now it’s a bundled platform trying to be everything: your sequencer, your enrichment engine, your intent provider, your AI prospecting tool, your call recording software — the list keeps growing.
But all that bundling comes at a cost. And the biggest one? Data quality.
In trying to be an all-in-one outbound operating system, ZoomInfo has drifted away from what made it valuable in the first place: solid, accurate data. And in sales, if you can’t reach the prospect, it doesn’t matter how many dashboards or automations you’ve got running.
Legit Security transformed their outbound prospecting motion, significantly boosting their call-to-connect rate from 1.8% to 8.4% just by switching to upcell data.
Even with Engage or Workflows or Copilot, reps are stuck dialing into landlines. Connect rates sit below 3%. And no matter how much automation you bolt on top, if the contact data is bad, your funnel stalls before it even starts.
ZoomInfo is too expensive to scale — and too limited to cover your team
Most orgs can’t afford to give every rep a ZoomInfo license. So what happens? You give it to your top reps or enterprise teams, and the rest of the org gets Apollo, Cognism, Seamless.AI — whatever fits what's left in the budget.
Now you’ve got different teams using different tools with completely different data logic — but they’re all pumping records into the same CRM.
The result?
Inconsistent field mapping
Duplicate records
Competing enrichment logic
And a RevOps team trying to glue it all together
High costs lead to limited access — leaving reps stuck with different databases, sometimes blocked from the data they actually need, and no budget left to expand coverage with additional providers.
This isn’t just bad data. It’s bad data with no standard, and it breaks your systems fast. Now you’ve got reps mistrusting CRM data, SDRs building lists outside the system, and leadership losing visibility.
The upcell Chrome extension: a lightweight ZoomInfo alternative built for how reps work
upcell isn’t a “ZoomInfo lite.” It’s not a data platform. It’s not a bundled software suite. And it’s definitely not trying to replace your whole stack.
It’s a different motion entirely.
At the center of upcell is a simple, affordable Chrome extension. It lives in LinkedIn — where your reps already work — and gives them a faster way to export the contacts they want to target. No filters, no fluff, no tab switching.
Here’s what happens when a rep clicks “Export” with upcell:
The rep adds ownership, tags, and personal context — the “why now” details that usually get lost in notebooks or never make it into the CRM
The contact is pushed wherever you want: CRM, spreadsheet, or engagement platform — fully structured and ready to go
The record is enriched exactly how you’ve configured it — with the data providers you trust
That’s it. No platform training. No feature bloat.
Just one clean motion that fits how reps actually prospect.
A flexible, affordable sales model that replaces the ZoomInfo bundle
What makes upcell different isn’t just the extension. It’s the model behind it.
With ZoomInfo, you’re not just paying for data — you’re paying for a full-stack platform that dictates how your sales motion should run. You buy the bundle. You get the sequencing tool, the dialer, the enrichment, the call recording. And you’re locked into one way of doing things — even if it’s not what your team needs.
That’s expensive. And limiting.
It’s why most orgs can only afford to give ZoomInfo access to a portion of their team. The rest get piecemeal tools — Apollo here, Seamless.AI there — and RevOps is left trying to unify it all in the CRM.
upcell flips that logic.
The Chrome extension is lightweight and affordable enough to roll out across your entire sales team — not just your top performers. Everyone gets the same experience, the same workflow, the same output. Reps prospect in LinkedIn, hit “Export,” and the record lands in your CRM or engagement tool — structured, and standardized.
And because you're not burning your budget on unused features or bloated bundles, you actually have room to expand coverage with the tools and providers that fit your needs.
Need verified mobile numbers? Layer it in.
Need regional enrichment in EMEA or APAC? Plug in a provider.
Want to keep ZoomInfo for firmographics or intent signals? No problem — let it enrich records on the backend.
With upcell, every rep gets access. You standardize the motion across your team, keep full control, and still have budget left to layer in any provider — expanding coverage on your terms.
With upcell, you control what data gets layered in, where it comes from, and how it flows into your systems.
You don’t start with a stack. You start with a motion.
Then you build out from there — one layer at a time.
Switching to upcell’s model and standardizing on their extension helped us reduce our annual pipeline generation spend by 33%. More importantly, it gave our global sales team instant access to high-quality data coverage without disrupting their workflow.
– Chris Devlin, Sales Enablement Manager at Harness
That’s what makes upcell a model — not a platform.
It’s modular. Flexible. Scalable.
And far more affordable than anything that tries to do it all.
Ditch the platform bloat. Build a sales motion that actually scales.
If you’re considering alternatives to ZoomInfo, it’s probably not just because of price. It’s because the model doesn’t fit anymore.
You’re stuck paying for more than you use. Your reps are siloed across different tools. Your CRM is inconsistent. And you can’t scale your stack without sacrificing control — or blowing the budget.
upcell isn’t just another data tool. It’s a new way to run outbound.
You start with a simple Chrome extension that meets your reps where they already work. You layer in the data providers you trust. You structure records with tags, context, and ownership — and push them into the CRM your way. No clutter. No bloat. No rigid contracts.
And because it’s affordable, you don’t have to compromise.
You equip every rep. You standardize your process.
And you expand your coverage on your terms — not a vendor’s.
The old model says you have to buy the bundle to get the value.
The upcell model says: build the motion that works, then power it however you want.
It’s not just an alternative.
It’s the smarter way forward.
Most teams don’t churn ZoomInfo because they’ve never heard of it. They churn because it no longer does what it was supposed to: help reps have more conversations.
If you’ve used ZoomInfo recently, you probably know the feeling. You log in. You search. You export. But reps aren’t connecting. Pipeline isn’t moving. And RevOps is stuck wondering where the data went sideways.
Let’s break down why that’s happening — and what a modern alternative actually looks like.
Why ZoomInfo’s all-in-one platform still fails to deliver conversations
ZoomInfo started as a data company. Now it’s a bundled platform trying to be everything: your sequencer, your enrichment engine, your intent provider, your AI prospecting tool, your call recording software — the list keeps growing.
But all that bundling comes at a cost. And the biggest one? Data quality.
In trying to be an all-in-one outbound operating system, ZoomInfo has drifted away from what made it valuable in the first place: solid, accurate data. And in sales, if you can’t reach the prospect, it doesn’t matter how many dashboards or automations you’ve got running.
Legit Security transformed their outbound prospecting motion, significantly boosting their call-to-connect rate from 1.8% to 8.4% just by switching to upcell data.
Even with Engage or Workflows or Copilot, reps are stuck dialing into landlines. Connect rates sit below 3%. And no matter how much automation you bolt on top, if the contact data is bad, your funnel stalls before it even starts.
ZoomInfo is too expensive to scale — and too limited to cover your team
Most orgs can’t afford to give every rep a ZoomInfo license. So what happens? You give it to your top reps or enterprise teams, and the rest of the org gets Apollo, Cognism, Seamless.AI — whatever fits what's left in the budget.
Now you’ve got different teams using different tools with completely different data logic — but they’re all pumping records into the same CRM.
The result?
Inconsistent field mapping
Duplicate records
Competing enrichment logic
And a RevOps team trying to glue it all together
High costs lead to limited access — leaving reps stuck with different databases, sometimes blocked from the data they actually need, and no budget left to expand coverage with additional providers.
This isn’t just bad data. It’s bad data with no standard, and it breaks your systems fast. Now you’ve got reps mistrusting CRM data, SDRs building lists outside the system, and leadership losing visibility.
The upcell Chrome extension: a lightweight ZoomInfo alternative built for how reps work
upcell isn’t a “ZoomInfo lite.” It’s not a data platform. It’s not a bundled software suite. And it’s definitely not trying to replace your whole stack.
It’s a different motion entirely.
At the center of upcell is a simple, affordable Chrome extension. It lives in LinkedIn — where your reps already work — and gives them a faster way to export the contacts they want to target. No filters, no fluff, no tab switching.
Here’s what happens when a rep clicks “Export” with upcell:
The rep adds ownership, tags, and personal context — the “why now” details that usually get lost in notebooks or never make it into the CRM
The contact is pushed wherever you want: CRM, spreadsheet, or engagement platform — fully structured and ready to go
The record is enriched exactly how you’ve configured it — with the data providers you trust
That’s it. No platform training. No feature bloat.
Just one clean motion that fits how reps actually prospect.
A flexible, affordable sales model that replaces the ZoomInfo bundle
What makes upcell different isn’t just the extension. It’s the model behind it.
With ZoomInfo, you’re not just paying for data — you’re paying for a full-stack platform that dictates how your sales motion should run. You buy the bundle. You get the sequencing tool, the dialer, the enrichment, the call recording. And you’re locked into one way of doing things — even if it’s not what your team needs.
That’s expensive. And limiting.
It’s why most orgs can only afford to give ZoomInfo access to a portion of their team. The rest get piecemeal tools — Apollo here, Seamless.AI there — and RevOps is left trying to unify it all in the CRM.
upcell flips that logic.
The Chrome extension is lightweight and affordable enough to roll out across your entire sales team — not just your top performers. Everyone gets the same experience, the same workflow, the same output. Reps prospect in LinkedIn, hit “Export,” and the record lands in your CRM or engagement tool — structured, and standardized.
And because you're not burning your budget on unused features or bloated bundles, you actually have room to expand coverage with the tools and providers that fit your needs.
Need verified mobile numbers? Layer it in.
Need regional enrichment in EMEA or APAC? Plug in a provider.
Want to keep ZoomInfo for firmographics or intent signals? No problem — let it enrich records on the backend.
With upcell, every rep gets access. You standardize the motion across your team, keep full control, and still have budget left to layer in any provider — expanding coverage on your terms.
With upcell, you control what data gets layered in, where it comes from, and how it flows into your systems.
You don’t start with a stack. You start with a motion.
Then you build out from there — one layer at a time.
Switching to upcell’s model and standardizing on their extension helped us reduce our annual pipeline generation spend by 33%. More importantly, it gave our global sales team instant access to high-quality data coverage without disrupting their workflow.
– Chris Devlin, Sales Enablement Manager at Harness
That’s what makes upcell a model — not a platform.
It’s modular. Flexible. Scalable.
And far more affordable than anything that tries to do it all.
Ditch the platform bloat. Build a sales motion that actually scales.
If you’re considering alternatives to ZoomInfo, it’s probably not just because of price. It’s because the model doesn’t fit anymore.
You’re stuck paying for more than you use. Your reps are siloed across different tools. Your CRM is inconsistent. And you can’t scale your stack without sacrificing control — or blowing the budget.
upcell isn’t just another data tool. It’s a new way to run outbound.
You start with a simple Chrome extension that meets your reps where they already work. You layer in the data providers you trust. You structure records with tags, context, and ownership — and push them into the CRM your way. No clutter. No bloat. No rigid contracts.
And because it’s affordable, you don’t have to compromise.
You equip every rep. You standardize your process.
And you expand your coverage on your terms — not a vendor’s.
The old model says you have to buy the bundle to get the value.
The upcell model says: build the motion that works, then power it however you want.
It’s not just an alternative.
It’s the smarter way forward.
Author
Mark Bedard
Chief Executive Officer
Subscribe to our newsletter.
Subscribe to our newsletter.
