About upcell

Built by people who've seen the problem up close.

We spent years inside the biggest platforms in B2B sales and watched reps lose half their day to searching before a single conversation started. upcell is our fix.

Why we started upcell

We know exactly where the time goes.

Before a rep makes a single call, they're searching — scanning profiles, bouncing between tools, manually figuring out who's worth reaching out to. Hours disappear before a conversation starts. We built upcell because we'd seen that problem too many times to ignore it. The work your team does before they sell shouldn't take half their day. With upcell, it doesn't.

1/2

of every selling day goes to searching.

upcell gives that time back — not by making the search faster, but by making it disappear.

Who we are

A bootstrapped team of B2B veterans. No investors, no fluff.

We're three founders who've built, scaled, and sold in this space — and now we're doing it leaner, faster, and with total control. We're obsessed with one thing: helping revenue teams spend less time finding the right people and more time selling to them.

Talk to a Founder

Mark Bedard

Founder & Chief Executive Officer

[ Read about me ]

Justin Sweeney

Founder & Chief Technology Officer

[ Read about me ]

Bank Phrom

Creative Director

Mark leads upcell as Co-Founder and CEO, where he’s responsible for product strategy, go-to-market, and building the company he always wished existed when he was in sales.

Before founding upcell, Mark led sales for ZoomInfo’s API and Enrichment products during their breakout years, then held leadership roles at DemandMatrix (acquired by Demandbase) and Cognism. He’s spent his entire career helping sales teams move faster with better data—and saw firsthand how bloated tech stacks were slowing them down.

At upcell, Mark is focused on building with urgency and clarity. No sales fluff. No broken promises. Just smarter ways to help revenue teams cut through noise and connect with buyers that matter.

Mark Bedard

Founder & Chief Executive Officer

Mark leads upcell as Co-Founder and CEO, where he’s responsible for product strategy, go-to-market, and building the company he always wished existed when he was in sales.

At upcell, Mark is focused on building with urgency and clarity. No sales fluff. No broken promises. Just smarter ways to help revenue teams cut through noise and connect with buyers that matter.

Justin Sweeney

Founder & Chief Technology Officer

Justin is the technical mind behind upcell. As Co-Founder and CTO, he’s responsible for the engine under the hood—leading product development and building the data infrastructure that powers real-time enrichment at scale.

Before upcell, Justin was a senior engineering leader at ZoomInfo, where he helped architect the systems behind its explosive growth. He built and led teams across search, enrichment, and data infrastructure—helping scale the platform through a major merger and IPO.

Today, he’s focused on solving go-to-market problems that most teams don’t even realize are fixable. From surfacing mobile numbers in real time to keeping data flows clean and efficient, Justin’s building the tools that modern RevOps teams actually need—and none of the fluff they don’t.

Bank Phrom

Creative Director

Bank leads brand and marketing at upcell, where he’s responsible for turning strategy into storytelling—and making sure the brand feels as sharp as the product.

With a background across both agency and in-house roles, Bank brings a hybrid mindset to creative: fast-moving, thoughtful, and built to scale. He previously worked alongside Mark and Justin at ZoomInfo, where he helped shape the brand through its merger with DiscoverOrg and the run-up to IPO.

At upcell, Bank is focused on surfacing what the B2B world often buries—the real problems with sales data, the cost of overcomplicated stacks, and the clarity that comes with doing less, better. He’s here to tell that story—and to help revenue teams finally see what they’ve been missing.

Our philosophy

We built the tool we always wished existed.

Your best reps shouldn't spend half their day doing research. upcell removes that friction — define your ICP once, open an account, and the right contacts are already there. No searching. No bouncing between tools. Just a faster path to the conversation.

Help us build what comes next.

Whether you're technical, creative, or somewhere in between—we’re always interested in connecting with thoughtful people who believe in leaner, faster, more focused tools. Drop us a line at [email protected].