UPCELL · SPEND TRANSFORMATION

You’re paying for licenses. You’re barely using the data.

See how much your team spends on provider licenses & platform fees versus what the data itself actually costs — then how upcell equips the whole team on one license, powered by every source at once.

Your providers today

Size of sales team

Everyone who needs prospecting access — seats you'd otherwise license per provider.

SEATS
1 seat500 seats

type a value · drag the slider · ↑ ↓ to nudge

Add a data source

Every prospecting tool your team pays for today — add each one to see the full picture.

ZoomInfo
Seamless.AI
Cognism
Apollo
Lusha
RocketReach
SalesIntel
LeadIQ
+Other

Your contracts & usage

For each source, add what you pay — licenses, credits, and contract value — plus the records your reps actually exported this year.

How many records did your reps actually export through these licenses?
x
Cost at source$15,000/ yr
How many records did your reps actually export through these licenses?
x
Cost at source$2,500/ yr

The actual cost

$562,500
97% of spend wasted on platform fees & licenses
Total spend vs. data at source
$580,000$17,500
What the data actually costs at source
33.1×
Per record
Every export cost you$7.73
Same data at source$0.23
Why it's this bad: seat overhead
Seats per rep28x
Licenses vs team700 licenses, 25 reps

After — one roof: unlimited seats, every source

Before
Licenses700 paid
Providers2 that don't talk
Cost per record$0.30 & $0.10
one layerupcell
After
Licenses unlimited
Providers1 layer
Cost per recordyour rate, at cost
Unlimited licensesevery rep gets a seat — never pay per license again
Prospecting powered by your own keysyour data at cost — no markup, no lock-in
One workspace, every sourcededuped into one clean feed — no reconciling tools
Your whole team
+14
25 reps · unlimited licenses
Every source, plugged in
ZoomInfo API Seamless.AI API
75,000 records / yr · one layer, at cost

How to read it. The table separates what you pay (licenses & platform — the big number) from what the data itself costs (exports you actually did × your at-source rate — the small number). The diagram shows the after state: the whole sales team on one upcell license, with each provider reduced to an API feeding a single enrichment layer, at cost.

No upcell pricing shown. This page never displays upcell's price — the argument stands on the gap between your license spend and the true cost of the data. Provider logos are placeholder marks; swap in real brand SVGs.

Seeded with a real customer example: ZoomInfo + Seamless, $580K in licenses & platform to move data that costs a fraction at source.

upcell · spend-transformation generator · prototype · no upcell pricing shown · logos are placeholders.