Why Sales Engagement Is Broken in 2025

Sales engagement has reached a breaking point in 2025. High-volume tactics no longer work, bloated tech stacks drain budgets, and fragmented workflows cost teams pipeline. In this session, leaders from upcell, RevOps Co-op, and Mavenoid unpack what’s really broken and share practical steps for building scalable engagement systems that last.

Key takeaways include:

• How to diagnose workflow breakdowns before they kill pipeline.

• Why simplifying engagement across fewer high-performing channels drives better outcomes.

• The role of RevOps in account selection, while empowering reps to own prospecting.

• Metrics that matter: focusing on lead-to-meeting conversion, velocity, and progression.

• Why ruthless evaluation of your tech stack saves time, cost, and adoption headaches.

If your team is struggling with inaccurate records, start by fixing bad B2B data. When coverage gaps appear, it’s critical to evaluate B2B data providers before your next renewal. Simplifying outreach works best when your modern sales stack keeps prospecting in a single workflow, and RevOps can maximize impact by unifying your sales stack so data flows cleanly from prospecting to engagement.

This conversation is a must-watch for sales and RevOps leaders looking to cut through the chaos and build engagement systems that actually convert.