Prices as of October 2026. Every figure here comes from apollo.io/pricing as it read on October 16, 2026. Apollo notes that “Prices exclude any applicable taxes” and labels its pricing “Introductory pricing — features and pricing may change.”
Apollo.io pricing in short
Apollo.io charges per seat, and each paid seat comes with a credit allowance that the whole team shares. On annual billing, Apollo’s Basic plan is $49, Professional is $79 and Organization is $119 per seat per month (apollo.io/pricing, October 2026). On monthly billing, Basic is $65 and Professional is $99 per seat per month. There’s also a Free plan, and a Custom plan sold through Apollo’s sales team with no listed price.
Plan | Annual billing, per seat per month | Monthly billing, per seat per month | Credits per seat |
|---|---|---|---|
Free | $0 | $0 | 900 a year, granted monthly (75 a month on monthly billing) |
Basic | $49 | $65 | 30,000 a year, granted upfront (2,500 a month on monthly billing) |
Professional | $79 | $99 | 48,000 a year, granted upfront (4,000 a month on monthly billing) |
Organization | $119, minimum 3 seats | Annual billing only | 72,000 a year, granted upfront |
Custom | Not published | Not published | Custom volumes |
Source: apollo.io/pricing, read October 16, 2026. Prices exclude taxes.
For how Apollo’s model compares with credit-only and quote-only vendors, see our overview of B2B data provider costs.
Apollo’s plans, one by one
Free: the Starter plan with no time limit
The Free plan costs $0 and includes “900 credits per seat per year, granted monthly,” two sequences, CRM enrichment of 100 records a month and a record selection limit of 25. Apollo’s FAQ calls it the plan for “Exploring Apollo or very light usage” and says it suits founders and early-stage teams. After a paid trial ends, you can “move to our free Starter plan — which stays free with no time limit.” On free plans, email campaigns connect to Gmail accounts only.
Basic: $49 per seat per month, billed annually
Basic is $49 per seat per month on annual billing, or $65 billed monthly. Each seat gets 30,000 credits a year upfront on annual billing, or 2,500 a month on monthly billing. The card lists unlimited sequences, waterfall enrichment, a US dialer (“credits apply”) and a record selection limit of 1,000. Apollo pitches it at “Individual sellers doing regular outbound.”
Professional: $79 per seat per month, billed annually
Professional, marked “MOST POPULAR,” is $79 per seat per month billed annually, or $99 billed monthly. A seat carries 48,000 credits a year (annual) or 4,000 a month (monthly). It adds AI lead scoring and raises the record selection limit to 2,500. Apollo describes it as the plan for “Full-time reps needing higher credit limits, AI features, call recording, and advanced CRM integrations.”
Organization: $119 per seat per month, billed annually only
Organization is $119 per seat per month, is billed annually only and needs at least three seats. Each seat gets 72,000 credits a year, and the record selection limit rises to 10,000. At list price, the smallest Organization account works out to $4,284 a year (3 seats × $119 × 12 months).
Custom: priced through sales
Apollo’s FAQ describes a Custom plan for “Teams needing custom volumes, SSO, advanced security, and dedicated support.” It has no price on the page. If your team needs SSO or volumes above the Organization allowance, this is the plan you’ll be quoted for.
One plan for every seat
Apollo doesn’t let you mix tiers. “All seats on an Apollo account are on the same plan — you can’t have some users on Professional and others on Basic.” Its advice is to “select the plan that fits your highest-needs users.” In practice, the rep who needs the most credits or features sets the price for everyone else on the account.
How Apollo credits work
Credits are Apollo’s internal currency. Depending on the plan, they pay for “emails, phone numbers, email warmup, domains & mailboxes, AI-researched data, and more.” Apollo’s pricing page doesn’t list how many credits each action costs; it points you to your Apollo account for those rates.
The rules that shape your bill:
One shared pool. Credits “are pooled across your entire team and granted upfront at the start of each billing cycle.” A 10-seat Professional team on annual billing starts the year with 480,000 credits in one pool.
No rollover. “Unused credits expire at the end of each billing cycle and do not carry over. This applies to both plan-included credits and purchased add-on credits.” On annual billing, the cycle is the year.
Caps per rep. Admins “can set per-user credit caps from the team management settings,” which stops one heavy user from draining the pool.
Add-on credits recur. You buy more with a slider. “Add-on credits are charged immediately when added. They are recurring — they renew automatically each billing cycle until removed.” To stop the charge, drag the slider back to zero before renewal.
Lusha takes a different approach: monthly credits there roll over within a limit. Our Lusha pricing guide covers its rules.
Monthly vs annual billing on Apollo
Apollo spells out the trade-off itself: monthly billing means you “Pay month-to-month, cancel anytime. Higher effective per-month cost,” while annual billing means you “Pay for a full year upfront at a discounted rate. Lower monthly cost, but you’re committing to 12 months.”
A few rules worth knowing before you choose:
You can switch from monthly to annual at any time, and what you’ve paid is prorated.
Moving from annual to monthly means cancelling and waiting for the annual plan to expire. “Mid-cycle downgrades on annual plans are not permitted.”
Upgrades take effect immediately. Downgrades also apply right away, but “refunds aren’t issued for unused time in your current cycle.”
“Cancellations take effect at the end of your current plan term.”
Costs outside the plan price
The seat price isn’t the whole bill. Apollo’s pricing page lists these extras (apollo.io/pricing, October 2026):
Inbound add-on: Essentials at $119 or Max at $639, per team, per month, billed annually.
Advanced Dialer add-on: $119 per team, per month, billed annually.
US dialer usage: included from Basic up, with “credits apply.”
Extra credits: bought through the slider, charged straight away and renewed each cycle until removed.
Taxes: excluded from all listed prices.
Two terms can also affect cost. Apollo’s “Unlimited” features are “subject to our Fair Use Policy.” And the standard plans are “for internal business use only”; using Apollo data in a product you sell to customers needs “a separate agreement with custom pricing.”
What a 10-seat Apollo team pays at list
Here is the arithmetic for ten seats, using only the published per-seat prices. It leaves out add-ons, extra credits and taxes, and it isn’t a quote.
Plan and billing | Per seat per month | 10 seats for 12 months | Credits for the team |
|---|---|---|---|
Basic, annual | $49 | $5,880 | 300,000 a year, upfront |
Basic, monthly | $65 | $7,800 | 25,000 a month |
Professional, annual | $79 | $9,480 | 480,000 a year, upfront |
Professional, monthly | $99 | $11,880 | 40,000 a month |
Organization, annual | $119 | $14,280 | 720,000 a year, upfront |
Calculated from apollo.io/pricing, October 16, 2026.
If only four of those ten people need data every day, you still pay for ten seats on the plan that suits the busiest one.
What actually drives an Apollo bill
Three things move the number more than the plan name does.
Seats decide who gets data. Apollo prices every user as a seat, and every seat sits on the same tier. Adding a part-time user, a manager or a new hire means paying for another full seat at the team’s plan level.
Credits decide how much each rep can use. The pool is shared and resets each cycle. Caps keep it fair, but a capped rep who runs out mid-month waits for the next cycle or the team buys add-on credits.
One database decides who you can find. Apollo combines its own data with a waterfall of partner sources, so the sources are Apollo’s choice. No single database has every contact on every account your reps sell into.
How teams bring the cost down
Teams that keep Apollo and still cut spend tend to change how the data reaches reps, not just which plan they’re on.
Connect several providers through their API keys. Apollo can be one of them if your plan includes API access. Check which kind you have: Apollo’s plan cards list API access (Free) and API enrichment (paid plans); its FAQ says “For more advanced or custom integrations, API access is available on Custom plans.”
See the overlap, then drop what you don’t need. When several providers run on the same contacts, you can see where two return the same emails and phone numbers. If Apollo and another provider overlap heavily on your accounts, you can drop one and keep your coverage.
Give every rep the data, not just seat holders. When provider data arrives through an API key into a shared workspace, it reaches every rep who works the account.
Where upcell fits
upcell isn’t another data provider, and it isn’t a sequencer. It’s where reps work their accounts. In Prospector, each rep sees the whole account: who’s already on it, who owns each contact, which sequence they’re in and how they’re tagged. Prospector shows the gaps on the account and suggests AI-Sourced contacts by ICP fit, each with an AI summary of why to reach out. Reps know who to contact next and who to leave out because they won’t get you through the door.
Underneath, every provider you connect runs on every contact. That’s multi-vendor enrichment: you buy API keys directly from each provider, plug them in, and matching emails and phone numbers merge into one field with each provider’s icon. Apollo can be one of those keys if your plan includes API access.
upcell is sold as one Enterprise contract, with custom pricing, unlimited users and no meters. To see your current licence spend set against the cost of the data itself, work out your numbers. For a side-by-side view, read upcell vs Apollo, or see how multi-vendor enrichment works.
Prices as of October 2026. Every figure here comes from apollo.io/pricing as it read on October 16, 2026. Apollo notes that “Prices exclude any applicable taxes” and labels its pricing “Introductory pricing — features and pricing may change.”
Apollo.io pricing in short
Apollo.io charges per seat, and each paid seat comes with a credit allowance that the whole team shares. On annual billing, Apollo’s Basic plan is $49, Professional is $79 and Organization is $119 per seat per month (apollo.io/pricing, October 2026). On monthly billing, Basic is $65 and Professional is $99 per seat per month. There’s also a Free plan, and a Custom plan sold through Apollo’s sales team with no listed price.
Plan | Annual billing, per seat per month | Monthly billing, per seat per month | Credits per seat |
|---|---|---|---|
Free | $0 | $0 | 900 a year, granted monthly (75 a month on monthly billing) |
Basic | $49 | $65 | 30,000 a year, granted upfront (2,500 a month on monthly billing) |
Professional | $79 | $99 | 48,000 a year, granted upfront (4,000 a month on monthly billing) |
Organization | $119, minimum 3 seats | Annual billing only | 72,000 a year, granted upfront |
Custom | Not published | Not published | Custom volumes |
Source: apollo.io/pricing, read October 16, 2026. Prices exclude taxes.
For how Apollo’s model compares with credit-only and quote-only vendors, see our overview of B2B data provider costs.
Apollo’s plans, one by one
Free: the Starter plan with no time limit
The Free plan costs $0 and includes “900 credits per seat per year, granted monthly,” two sequences, CRM enrichment of 100 records a month and a record selection limit of 25. Apollo’s FAQ calls it the plan for “Exploring Apollo or very light usage” and says it suits founders and early-stage teams. After a paid trial ends, you can “move to our free Starter plan — which stays free with no time limit.” On free plans, email campaigns connect to Gmail accounts only.
Basic: $49 per seat per month, billed annually
Basic is $49 per seat per month on annual billing, or $65 billed monthly. Each seat gets 30,000 credits a year upfront on annual billing, or 2,500 a month on monthly billing. The card lists unlimited sequences, waterfall enrichment, a US dialer (“credits apply”) and a record selection limit of 1,000. Apollo pitches it at “Individual sellers doing regular outbound.”
Professional: $79 per seat per month, billed annually
Professional, marked “MOST POPULAR,” is $79 per seat per month billed annually, or $99 billed monthly. A seat carries 48,000 credits a year (annual) or 4,000 a month (monthly). It adds AI lead scoring and raises the record selection limit to 2,500. Apollo describes it as the plan for “Full-time reps needing higher credit limits, AI features, call recording, and advanced CRM integrations.”
Organization: $119 per seat per month, billed annually only
Organization is $119 per seat per month, is billed annually only and needs at least three seats. Each seat gets 72,000 credits a year, and the record selection limit rises to 10,000. At list price, the smallest Organization account works out to $4,284 a year (3 seats × $119 × 12 months).
Custom: priced through sales
Apollo’s FAQ describes a Custom plan for “Teams needing custom volumes, SSO, advanced security, and dedicated support.” It has no price on the page. If your team needs SSO or volumes above the Organization allowance, this is the plan you’ll be quoted for.
One plan for every seat
Apollo doesn’t let you mix tiers. “All seats on an Apollo account are on the same plan — you can’t have some users on Professional and others on Basic.” Its advice is to “select the plan that fits your highest-needs users.” In practice, the rep who needs the most credits or features sets the price for everyone else on the account.
How Apollo credits work
Credits are Apollo’s internal currency. Depending on the plan, they pay for “emails, phone numbers, email warmup, domains & mailboxes, AI-researched data, and more.” Apollo’s pricing page doesn’t list how many credits each action costs; it points you to your Apollo account for those rates.
The rules that shape your bill:
One shared pool. Credits “are pooled across your entire team and granted upfront at the start of each billing cycle.” A 10-seat Professional team on annual billing starts the year with 480,000 credits in one pool.
No rollover. “Unused credits expire at the end of each billing cycle and do not carry over. This applies to both plan-included credits and purchased add-on credits.” On annual billing, the cycle is the year.
Caps per rep. Admins “can set per-user credit caps from the team management settings,” which stops one heavy user from draining the pool.
Add-on credits recur. You buy more with a slider. “Add-on credits are charged immediately when added. They are recurring — they renew automatically each billing cycle until removed.” To stop the charge, drag the slider back to zero before renewal.
Lusha takes a different approach: monthly credits there roll over within a limit. Our Lusha pricing guide covers its rules.
Monthly vs annual billing on Apollo
Apollo spells out the trade-off itself: monthly billing means you “Pay month-to-month, cancel anytime. Higher effective per-month cost,” while annual billing means you “Pay for a full year upfront at a discounted rate. Lower monthly cost, but you’re committing to 12 months.”
A few rules worth knowing before you choose:
You can switch from monthly to annual at any time, and what you’ve paid is prorated.
Moving from annual to monthly means cancelling and waiting for the annual plan to expire. “Mid-cycle downgrades on annual plans are not permitted.”
Upgrades take effect immediately. Downgrades also apply right away, but “refunds aren’t issued for unused time in your current cycle.”
“Cancellations take effect at the end of your current plan term.”
Costs outside the plan price
The seat price isn’t the whole bill. Apollo’s pricing page lists these extras (apollo.io/pricing, October 2026):
Inbound add-on: Essentials at $119 or Max at $639, per team, per month, billed annually.
Advanced Dialer add-on: $119 per team, per month, billed annually.
US dialer usage: included from Basic up, with “credits apply.”
Extra credits: bought through the slider, charged straight away and renewed each cycle until removed.
Taxes: excluded from all listed prices.
Two terms can also affect cost. Apollo’s “Unlimited” features are “subject to our Fair Use Policy.” And the standard plans are “for internal business use only”; using Apollo data in a product you sell to customers needs “a separate agreement with custom pricing.”
What a 10-seat Apollo team pays at list
Here is the arithmetic for ten seats, using only the published per-seat prices. It leaves out add-ons, extra credits and taxes, and it isn’t a quote.
Plan and billing | Per seat per month | 10 seats for 12 months | Credits for the team |
|---|---|---|---|
Basic, annual | $49 | $5,880 | 300,000 a year, upfront |
Basic, monthly | $65 | $7,800 | 25,000 a month |
Professional, annual | $79 | $9,480 | 480,000 a year, upfront |
Professional, monthly | $99 | $11,880 | 40,000 a month |
Organization, annual | $119 | $14,280 | 720,000 a year, upfront |
Calculated from apollo.io/pricing, October 16, 2026.
If only four of those ten people need data every day, you still pay for ten seats on the plan that suits the busiest one.
What actually drives an Apollo bill
Three things move the number more than the plan name does.
Seats decide who gets data. Apollo prices every user as a seat, and every seat sits on the same tier. Adding a part-time user, a manager or a new hire means paying for another full seat at the team’s plan level.
Credits decide how much each rep can use. The pool is shared and resets each cycle. Caps keep it fair, but a capped rep who runs out mid-month waits for the next cycle or the team buys add-on credits.
One database decides who you can find. Apollo combines its own data with a waterfall of partner sources, so the sources are Apollo’s choice. No single database has every contact on every account your reps sell into.
How teams bring the cost down
Teams that keep Apollo and still cut spend tend to change how the data reaches reps, not just which plan they’re on.
Connect several providers through their API keys. Apollo can be one of them if your plan includes API access. Check which kind you have: Apollo’s plan cards list API access (Free) and API enrichment (paid plans); its FAQ says “For more advanced or custom integrations, API access is available on Custom plans.”
See the overlap, then drop what you don’t need. When several providers run on the same contacts, you can see where two return the same emails and phone numbers. If Apollo and another provider overlap heavily on your accounts, you can drop one and keep your coverage.
Give every rep the data, not just seat holders. When provider data arrives through an API key into a shared workspace, it reaches every rep who works the account.
Where upcell fits
upcell isn’t another data provider, and it isn’t a sequencer. It’s where reps work their accounts. In Prospector, each rep sees the whole account: who’s already on it, who owns each contact, which sequence they’re in and how they’re tagged. Prospector shows the gaps on the account and suggests AI-Sourced contacts by ICP fit, each with an AI summary of why to reach out. Reps know who to contact next and who to leave out because they won’t get you through the door.
Underneath, every provider you connect runs on every contact. That’s multi-vendor enrichment: you buy API keys directly from each provider, plug them in, and matching emails and phone numbers merge into one field with each provider’s icon. Apollo can be one of those keys if your plan includes API access.
upcell is sold as one Enterprise contract, with custom pricing, unlimited users and no meters. To see your current licence spend set against the cost of the data itself, work out your numbers. For a side-by-side view, read upcell vs Apollo, or see how multi-vendor enrichment works.
Frequently asked questions
On annual billing, Apollo.io is $49 per seat per month for Basic, $79 for Professional and $119 for Organization, which needs at least three seats (apollo.io/pricing, October 2026). On monthly billing, Basic is $65 and Professional is $99 per seat per month; Organization is billed annually only. Taxes are extra.
Yes, there’s a Free plan at $0. It includes 900 credits per seat per year, granted monthly, two sequences and a record selection limit of 25. Apollo says its free Starter plan “stays free with no time limit.”
No. Apollo says unused credits “expire at the end of each billing cycle and do not carry over,” and that this covers add-on credits too. On annual billing, credits are granted upfront for the year and expire at the end of it.
Each paid seat adds credits to one pool that the whole team draws from. Credits pay for emails, phone numbers, email warmup, mailboxes and AI-researched data, among other things. Admins can cap credits per user, and you can add more with a slider, which renews each cycle until you set it back to zero.
No. Every seat on an Apollo account is on the same plan, and Apollo suggests choosing the plan that fits your highest-needs users. For mixed needs at a larger company, Apollo points to its Custom plan.
You can request cancellation at any time, and it takes effect at the end of your current plan term. Downgrades take effect immediately but aren’t refunded for the rest of the cycle. On annual plans, mid-cycle downgrades aren’t permitted.
They can’t be compared on list price alone. Apollo publishes per-seat prices; ZoomInfo doesn’t publish prices and quotes by licenses, credits and features. See our ZoomInfo pricing guide for what ZoomInfo does publish, and the B2B data provider costs overview for how the pricing models differ.
