Prices as of October 2026. Lusha’s prices change with a credit slider on its pricing page. The figures below are what lusha.com/pricing showed on October 16, 2026, with the slider at its default position. Move the slider and the price moves with it.
Lusha pricing in short
Lusha sells credits. Every plan comes with a set number, and you spend them to reveal contact details: 1 credit for an email address and 5 credits for a phone number. On yearly billing, Lusha’s Starter plan is $37.45 a month, Pro is $52.45 a month and Premium is $299.95 a month. Billed monthly, the same plans are $49.90, $69.90 and $399.90 a month (lusha.com/pricing, October 2026). There’s a Free plan with 40 credits a month, and a custom Scale plan through sales.
Lusha prices each plan as a whole, with seats included, rather than per seat.
Plan | Billed yearly | Billed monthly | Credits | Seats included |
|---|---|---|---|---|
Free | $0 | $0 | 40 a month | 1 |
Starter | $37.45 a month | $49.90 a month | 4,800 a year upfront, or 400 a month | 1 |
Pro | $52.45 a month | $69.90 a month | 7,200 a year, or 600 a month | 2 free seats |
Premium | $299.95 a month | $399.90 a month | 40,800 a year, or 3,400 a month | 5 free seats |
Scale | Custom | Custom | Custom | Custom seats |
Source: lusha.com/pricing, read October 16, 2026, default slider position. Lusha labels yearly billing “Pay yearly (25% off).”
For how Lusha’s credit model sits next to per-seat and quote-only pricing, see our overview of B2B data provider costs.
Lusha’s plans
Free: 40 credits a month
The Free plan costs $0, needs no credit card and includes one seat. Lusha says it “provides you with up to 40 credits per month,” plus basic prospecting features, the browser extension and CRM integrations. Forty credits buys 40 email reveals, or 8 phone reveals, or a mix of the two.
Starter, Pro and Premium: priced by a credit slider
These three are Lusha’s self-serve tiers, and a slider sets the credit volume behind each price. On the day we checked, the yearly slider read “I need a plan with 40,800 credits per year” and the monthly slider read “I need a plan with 3,400 credits per month.”
Starter includes one seat. Billed yearly, its 4,800 credits are granted upfront. Billed monthly, it’s 400 credits a month, “granted each month.”
Pro adds “2 free seats, API, CSV enrichment, Signals, Webhooks.” On monthly billing, “Credits roll over up to 2x.”
Premium, marked “Most Popular,” adds “5 free seats, API Advanced, Team management, Credit allocation.” Monthly credits also roll over up to 2x.
Because the slider sets the credits, two teams on the same plan name can pay different amounts. Note the credit count next to any Lusha price you compare.
Scale: custom plans for larger teams
Lusha describes Scale as a “Fully customizable plan for large organizations,” with custom seats and SSO, priced through sales. The card advertises “50%+ off price per credit.” Lusha’s FAQ also places per-user credit limits here: asked whether you can limit usage per user, it answers, “Yes, this feature is available in our Scale plans.”
What spends a Lusha credit
Lusha’s rule is short: “Reveal verified email address – 1 credit • Reveal a phone number – 5 credits.” Phones cost five times as much as emails, so the mix of channels your team uses matters more than the headcount.
Lusha suggests estimating like this: for email campaigns, “Multiply the number of prospects you plan to contact by 1 credit each,” and for phone outreach, “Allocate 5 credits per revealed number.”
A worked example for 500 prospects:
What you reveal | Credits needed |
|---|---|
Email only, 500 prospects | 500 |
Phone only, 500 prospects | 2,500 |
Email and phone, 500 prospects | 3,000 |
Starter’s 400 monthly credits would cover the email-only case in a little over a month. Premium’s 3,400 monthly credits covers the email-and-phone case in one month, with 400 to spare. That’s arithmetic on Lusha’s own rules, not a measure of how many reveals return a result.
Rollover, renewal and cancellation
Lusha’s rules differ by billing period, so read them before you pick one.
Monthly plans roll over. “As long as you’re subscribed, your unused credits will roll over and accumulate up to twice the credit limit according to your plan.”
Yearly plans reset. “On annual plans, you will get all your credits up front. Any unused credits will be reset at the end of the annual cycle.”
Renewal is automatic. “Your plan renews automatically and all your monthly or annual credits are issued automatically.”
Cancellation runs to the end of the cycle. You can cancel at any time from Account Settings, and “your credits will remain available until the end of your billing period.”
Extra credits. “You can add credits anytime through your account settings.”
Seats and team size
Lusha’s self-serve plans are built for small teams, and seats come bundled with each plan: one on Free and Starter, two on Pro, five on Premium. More seats come from moving up a tier: “If you need more seats or access to additional features, simply upgrade to a higher plan tier.” Past that, the self-serve path ends: “For teams larger than 5 users, please reach out to our Sales team.”
What really drives a Lusha bill
Seats limit who can reveal. Each plan carries a fixed number of seats, and growing past five users moves you to a sales conversation. Reps without a seat can’t reveal a contact themselves.
Credits limit how much each rep can do. With phones at five credits each, a team that calls more than it emails burns through an allowance quickly, and a busy rep can use most of a shared allowance.
One database limits who you’ll find. Lusha draws on its own database. However good it is in your segments, no single source has every person on every account you sell into.
How teams spend less on Lusha data
The teams that get the most from a Lusha subscription usually stop treating it as the only source.
Use Lusha’s API key alongside other providers’. Pro and Premium list API access, so a key is available from Pro up. With a key, Lusha’s data can run in another app next to other providers.
Look at where providers overlap. When Lusha and a second provider run on the same contacts, you can see how often they return the same email or number. If the overlap is high on your accounts, you can drop one without losing coverage.
Let every rep use the data. Data that arrives through an API key into a shared workspace reaches every rep on the account, not only the people holding a Lusha seat.
If you’re weighing Lusha against an enterprise database, our Cognism pricing guide explains how a quote-only package differs, and the Apollo pricing guide covers per-seat plans with a shared credit pool.
Where upcell fits
upcell is an account-based prospecting platform. Reps work their named accounts in Prospector, where they see everyone on the account, who owns each contact and which sequence they’re in. Prospector points out who’s missing and suggests AI-Sourced contacts by ICP fit, with an AI summary of why each person is worth a call. It helps reps decide who to reach first and who to skip because they won’t open the account.
Your Lusha key can sit underneath that, if your plan includes API access. With multi-vendor enrichment, every provider you connect runs on every contact, and an email that Lusha and another provider both return shows once, with both icons. You buy each key directly from the provider; upcell doesn’t resell them.
upcell’s pricing is one Enterprise contract: custom pricing, unlimited users, no meters. Work out your numbers to set your licence spend against the cost of the data. See upcell vs Lusha for the full comparison, or read how multi-vendor enrichment works.
Prices as of October 2026. Lusha’s prices change with a credit slider on its pricing page. The figures below are what lusha.com/pricing showed on October 16, 2026, with the slider at its default position. Move the slider and the price moves with it.
Lusha pricing in short
Lusha sells credits. Every plan comes with a set number, and you spend them to reveal contact details: 1 credit for an email address and 5 credits for a phone number. On yearly billing, Lusha’s Starter plan is $37.45 a month, Pro is $52.45 a month and Premium is $299.95 a month. Billed monthly, the same plans are $49.90, $69.90 and $399.90 a month (lusha.com/pricing, October 2026). There’s a Free plan with 40 credits a month, and a custom Scale plan through sales.
Lusha prices each plan as a whole, with seats included, rather than per seat.
Plan | Billed yearly | Billed monthly | Credits | Seats included |
|---|---|---|---|---|
Free | $0 | $0 | 40 a month | 1 |
Starter | $37.45 a month | $49.90 a month | 4,800 a year upfront, or 400 a month | 1 |
Pro | $52.45 a month | $69.90 a month | 7,200 a year, or 600 a month | 2 free seats |
Premium | $299.95 a month | $399.90 a month | 40,800 a year, or 3,400 a month | 5 free seats |
Scale | Custom | Custom | Custom | Custom seats |
Source: lusha.com/pricing, read October 16, 2026, default slider position. Lusha labels yearly billing “Pay yearly (25% off).”
For how Lusha’s credit model sits next to per-seat and quote-only pricing, see our overview of B2B data provider costs.
Lusha’s plans
Free: 40 credits a month
The Free plan costs $0, needs no credit card and includes one seat. Lusha says it “provides you with up to 40 credits per month,” plus basic prospecting features, the browser extension and CRM integrations. Forty credits buys 40 email reveals, or 8 phone reveals, or a mix of the two.
Starter, Pro and Premium: priced by a credit slider
These three are Lusha’s self-serve tiers, and a slider sets the credit volume behind each price. On the day we checked, the yearly slider read “I need a plan with 40,800 credits per year” and the monthly slider read “I need a plan with 3,400 credits per month.”
Starter includes one seat. Billed yearly, its 4,800 credits are granted upfront. Billed monthly, it’s 400 credits a month, “granted each month.”
Pro adds “2 free seats, API, CSV enrichment, Signals, Webhooks.” On monthly billing, “Credits roll over up to 2x.”
Premium, marked “Most Popular,” adds “5 free seats, API Advanced, Team management, Credit allocation.” Monthly credits also roll over up to 2x.
Because the slider sets the credits, two teams on the same plan name can pay different amounts. Note the credit count next to any Lusha price you compare.
Scale: custom plans for larger teams
Lusha describes Scale as a “Fully customizable plan for large organizations,” with custom seats and SSO, priced through sales. The card advertises “50%+ off price per credit.” Lusha’s FAQ also places per-user credit limits here: asked whether you can limit usage per user, it answers, “Yes, this feature is available in our Scale plans.”
What spends a Lusha credit
Lusha’s rule is short: “Reveal verified email address – 1 credit • Reveal a phone number – 5 credits.” Phones cost five times as much as emails, so the mix of channels your team uses matters more than the headcount.
Lusha suggests estimating like this: for email campaigns, “Multiply the number of prospects you plan to contact by 1 credit each,” and for phone outreach, “Allocate 5 credits per revealed number.”
A worked example for 500 prospects:
What you reveal | Credits needed |
|---|---|
Email only, 500 prospects | 500 |
Phone only, 500 prospects | 2,500 |
Email and phone, 500 prospects | 3,000 |
Starter’s 400 monthly credits would cover the email-only case in a little over a month. Premium’s 3,400 monthly credits covers the email-and-phone case in one month, with 400 to spare. That’s arithmetic on Lusha’s own rules, not a measure of how many reveals return a result.
Rollover, renewal and cancellation
Lusha’s rules differ by billing period, so read them before you pick one.
Monthly plans roll over. “As long as you’re subscribed, your unused credits will roll over and accumulate up to twice the credit limit according to your plan.”
Yearly plans reset. “On annual plans, you will get all your credits up front. Any unused credits will be reset at the end of the annual cycle.”
Renewal is automatic. “Your plan renews automatically and all your monthly or annual credits are issued automatically.”
Cancellation runs to the end of the cycle. You can cancel at any time from Account Settings, and “your credits will remain available until the end of your billing period.”
Extra credits. “You can add credits anytime through your account settings.”
Seats and team size
Lusha’s self-serve plans are built for small teams, and seats come bundled with each plan: one on Free and Starter, two on Pro, five on Premium. More seats come from moving up a tier: “If you need more seats or access to additional features, simply upgrade to a higher plan tier.” Past that, the self-serve path ends: “For teams larger than 5 users, please reach out to our Sales team.”
What really drives a Lusha bill
Seats limit who can reveal. Each plan carries a fixed number of seats, and growing past five users moves you to a sales conversation. Reps without a seat can’t reveal a contact themselves.
Credits limit how much each rep can do. With phones at five credits each, a team that calls more than it emails burns through an allowance quickly, and a busy rep can use most of a shared allowance.
One database limits who you’ll find. Lusha draws on its own database. However good it is in your segments, no single source has every person on every account you sell into.
How teams spend less on Lusha data
The teams that get the most from a Lusha subscription usually stop treating it as the only source.
Use Lusha’s API key alongside other providers’. Pro and Premium list API access, so a key is available from Pro up. With a key, Lusha’s data can run in another app next to other providers.
Look at where providers overlap. When Lusha and a second provider run on the same contacts, you can see how often they return the same email or number. If the overlap is high on your accounts, you can drop one without losing coverage.
Let every rep use the data. Data that arrives through an API key into a shared workspace reaches every rep on the account, not only the people holding a Lusha seat.
If you’re weighing Lusha against an enterprise database, our Cognism pricing guide explains how a quote-only package differs, and the Apollo pricing guide covers per-seat plans with a shared credit pool.
Where upcell fits
upcell is an account-based prospecting platform. Reps work their named accounts in Prospector, where they see everyone on the account, who owns each contact and which sequence they’re in. Prospector points out who’s missing and suggests AI-Sourced contacts by ICP fit, with an AI summary of why each person is worth a call. It helps reps decide who to reach first and who to skip because they won’t open the account.
Your Lusha key can sit underneath that, if your plan includes API access. With multi-vendor enrichment, every provider you connect runs on every contact, and an email that Lusha and another provider both return shows once, with both icons. You buy each key directly from the provider; upcell doesn’t resell them.
upcell’s pricing is one Enterprise contract: custom pricing, unlimited users, no meters. Work out your numbers to set your licence spend against the cost of the data. See upcell vs Lusha for the full comparison, or read how multi-vendor enrichment works.
Frequently asked questions
On yearly billing, Lusha’s Starter plan is $37.45 a month, Pro is $52.45 and Premium is $299.95. Billed monthly, they’re $49.90, $69.90 and $399.90 a month (lusha.com/pricing, October 2026, default slider). Prices are per plan with seats included, and they change as you move the credit slider. Free is $0, and Scale is priced through sales.
Five. Lusha charges 5 credits to reveal a phone number and 1 credit to reveal an email address. Revealing both for one prospect uses 6 credits.
Yes. Lusha’s Free plan is $0, needs no credit card, includes one seat and gives you up to 40 credits a month. That’s enough for 40 email reveals or 8 phone reveals.
On monthly plans, yes: unused credits roll over while you’re subscribed, up to twice your plan’s credit limit. On yearly plans, you get all your credits upfront and any left at the end of the year are reset.
Yes. Lusha lets you cancel from Account Settings at any time. The cancellation takes effect at the end of your plan cycle, and your credits stay available until then. Plans renew automatically if you don’t cancel.
Lusha’s FAQ says per-user credit limits are “available in our Scale plans,” which are custom and sold through its sales team. Premium also lists “Credit allocation” among its features, so check which controls you need before choosing a tier.
