Clay pricing: plans, actions and data credits explained

Prices as of October 2026. All figures below are from clay.com/pricing as it read on October 16, 2026. Clay’s page has a toggle for “Monthly” and “Annual ∙ Save 10%”; we give both prices wherever the page shows both.

Clay pricing in short

Clay prices its platform on two meters rather than on seats. Actions cover the work Clay does, and data credits cover data bought through Clay’s marketplace. Clay’s Launch plan starts at $185 a month on monthly billing, or $167 a month billed annually; Growth starts at $495 a month, or $446 a month billed annually (clay.com/pricing, October 2026). There’s a Free plan, and Enterprise is custom. Every plan includes unlimited seats.

Source: clay.com/pricing, read October 16, 2026. The plan cards show annual prices; the FAQ shows the monthly “starting at” prices.

Clay is the rare data tool with list prices on its page. For how that compares with seat-based and quote-only vendors, see our overview of B2B data provider costs.

Clay’s plans and what each one costs

Free: 500 actions and 100 data credits a month

Clay’s Free plan costs nothing and includes “500 actions/mo,” “100 data credits/mo” and “Unlimited seats and tables.” You can run multi-provider waterfalls, enrich with Claygent and bring your own API key. The limits are tables of “up to 200 rows,” and “Free plan does not include phone number enrichment.”

Launch: from $185 a month, or $167 billed annually

Launch is aimed at “small teams building and automating prospecting workflows.” Clay’s FAQ prices it “starting at $185/mo” and says it “Includes 2,500 Data Credits and 15,000 Actions/mo.” Billed annually, the card shows $167 a month and “180,000 actions/year.” Launch adds phone number enrichment, job change and signal tracking, email campaign integrations and up to 50,000 rows per table. It includes a 14-day trial.

Growth: from $495 a month, or $446 billed annually

Growth, which Clay marks “Recommended,” is “For teams with CRM-based workflows & growth campaigns.” The FAQ prices it “starting at $495/mo” with “6,000 Data Credits and 40,000 Actions/mo.” Billed annually, it’s $446 a month. Growth adds CRM auto-sync and enrichment, HTTP API integrations, webhook automation, web intent signals, ad audience pushes and priority support. It also has a 14-day trial.

Enterprise: custom pricing with an annual commitment

Enterprise is “custom pricing with annual commitment” and “Includes 100,000+ Data Credits and 200,000+ Actions/mo.” This is the tier with Clay API access, SSO, role-based permissions, data warehouse syncs and a dedicated growth strategist.

How the starting prices are built

Each plan’s starting price lines up with its smallest action tier plus its smallest data credit tier. On monthly billing, Launch’s 15,000 actions cost $60 a month and 2,500 data credits cost $125, which makes $185. Growth’s 40,000 actions cost $205 and 6,000 data credits cost $290, which makes $495. So the plan price grows as you pick bigger tiers of either meter.

Source: clay.com/pricing tier selectors, October 16, 2026.

Actions vs data credits: what Clay’s price and cost depend on

Clay explains the split as “two separate things happening at once: Clay is doing work, and Clay is buying data on your behalf.”

Actions “measure the orchestration you do on Clay — enriching data, running a table, calling an AI model, sending data to a third-party system, or exporting data out of Clay.” Clay says “Actions start at less than $0.01 each and get cheaper with scale within each plan.”

Data credits “are used when you purchase data from Clay’s marketplace — finding emails, phone numbers, company data across our 150+ data partners.” Clay says “Data Credits start at $0.05 each and become more cost-effective as you grow.”

One rule works in your favor: “If an enrichment returns no result, you’re not charged Data Credits or Actions.”

Bringing your own API keys to Clay

Clay lets you use your own provider keys on every plan, and it changes which meter you spend. In Clay’s words: “If you bring your own API keys for third-party data, you skip Data Credit costs entirely and only use Actions for the platform work Clay handles behind the scenes.” Each of those runs “will count as one Action, but no Data Credit will be used.”

So with your own keys, your Clay bill becomes the action tier plus whatever each provider charges you directly. Clay adds one caveat for AI: “AI runs are 2x faster using Clay’s API keys compared to customers using their own because of the higher rate limits that Clay has negotiated with AI vendors.”

If one of those keys is Apollo’s, our Apollo pricing guide covers which plans list API access.

Rollover, top-ups and tier changes

• Actions don’t carry over. “Actions reset each billing cycle and don’t roll over.” If you run short, you move up an action tier.

• Data credits do, within limits. “On Launch and Growth plans, unused credits can accumulate up to 2x your monthly credit amount.” Enterprise customers “can roll over up to 15% of their prior year’s purchased credits, provided they renew at an equal or higher commitment.”

• Top-ups cost more. On Launch and Growth, extra data credits are “Buy more at a 30% premium.” Enterprise top-ups are priced by contract.

• Annual plans front-load credits. Clay lists “Get all credits up front (annual plans).”

How Clay prices AI models

Clay offers two options. “Fixed-price: 80% of models in Clay continue to cost a flat number of Data Credits per task.” For token-heavy models, pricing is “Variable,” and “Clay charges customers exactly for the tokens consumed with no markup.” Variable models show an estimate marked with a tilde (~), and the final cost is set after the run completes.

What a Clay workflow costs outside Clay

Clay’s bill is one line in a larger budget. A team running outbound through Clay usually also pays for:

• Data providers, if you bring your own keys and skip data credits;

• A CRM, since CRM auto-sync starts on Growth;

• A sequencer, unless you use Clay’s own email sequencer;

• The people who build and maintain the tables.

Clay’s own pricing calculator estimates the Clay part. The rest depends on your contracts.

What drives a Clay bill

Seats aren’t the constraint at Clay, since every plan includes unlimited seats. The cost drivers are different.

Meters decide how much work gets done. Every enrichment, table run, AI call and export spends an action, and every marketplace lookup spends data credits. Volume, not headcount, moves the price.

The table decides who gets the data. Clay is built for a GTM engineer or ops team to design workflows centrally. Reps receive what the table produces, which suits high-volume outbound to a broad ICP.

Provider choice decides coverage. Clay’s waterfall works through providers in sequence. However many sources sit behind it, no single combination has every contact on every account.

How teams keep Clay costs in check

• Use your own provider keys where you can. That skips data credits, per Clay’s own FAQ, and lets you negotiate with each provider directly.

• Watch for overlap between providers. If two providers keep returning the same emails and numbers on your accounts, one of them may not be earning its cost.

• Put the data where every rep can reach it. Data from your provider keys is most useful when every rep can see it on the accounts they own, not only in a table someone else maintains.

Where upcell fits next to Clay

Clay and upcell serve different ways of working, and many teams can run both. Clay suits centrally built lists. upcell suits reps who prospect their own named accounts.

In Prospector, a rep opens an account and sees everyone already on it, with owners, sequences and tags. Prospector shows who’s still missing and suggests AI-Sourced contacts by ICP fit, each with an AI summary of why to reach out. Reps know who to contact and who to skip because they won’t get you through the door.

Under that sits multi-vendor enrichment: every provider you connect runs on every contact, rather than one after another, and matching emails and phone numbers merge into one field with each provider’s icon. Each provider writes to its own fields in HubSpot or Salesforce.

The connection with Clay runs one way. Clay users can call upcell’s data API inside Clay, but Clay can’t be connected to upcell as a provider; you connect the providers themselves with your own keys.

upcell is priced as one Enterprise contract, with custom pricing, unlimited users and no meters. To compare your current spend with the cost of the data alone, work out your numbers. For the full comparison, see upcell vs Clay, or read how multi-vendor enrichment works.